German certification, Taught in English.
Effective online marketing is the key to greater reach, conversions, leads and traffic. With the Applied International Online Marketing Manager course, you gain the tools and skills to help companies succeed globally not just locally. This 10-week program prepares you for success in international markets, wherever you work.
Our experienced lecturers teach digital marketing from the ground up in a practical, hands-on way. You gain in-depth knowledge in SEO, search engine advertising (Google Ads), email marketing, web analytics (e.g. Google Analytics), content creation and social media distribution. You also learn how to plan, implement and manage international campaigns in paid marketing channels.
After completing the course, you will be fully equipped for a successful career in digital marketing and confident in navigating diverse global markets to achieve your professional goals.
Week 1: Online Marketing Strategy
Week 2: Website Marketing / AI
Week 3: Content & Social Media I
Week 4: Social Media II
Week 5: SEO
Week 6: CRM & Automation
Week 7: SEA
Week 8: Social Ads
Week 9: Analytics & Optimization
Week 10: Law & Project Management
* Der angegebene „Preis nach KOMPASS“ ist der Eigenanteil nach 90 % Förderung durch das ESF-Programm. Die Förderung muss vorab mit einer Anlaufstelle geklärt werden. Der Kurs ist zunächst komplett zu zahlen, die Rückerstattung erfolgt nach Einreichung aller Unterlagen.
Full-time (41 teaching units per week | Mon-Thu 9am-5pm, Fri 9am-1pm) + (1.5 hours of self-study)
Our course is aimed at marketing and sales employees. No prior knowledge is necessary. What is important is an interest in websites and social media, very good English language skills.
